Creative Reprogramming Program
(Mother Onboarding Video)
Title Design, Identity Design
2022

Agency Mother New York

Made with Manya SwickJoining Mother is kinda different. So onboarding new hires had to reflect that. This indoctrination video was the first step in a day long program that included an audio walking tour and podcast that introduced MOTHER’S unique creative philosophies.

The design language draws from the uncanny overlap between corporate branding and cult aesthetics—balancing the polished professionalism of a white-collar office with the unsettling aura of esoteric, insular communities.

GONZALO DONOSO

New York-based graphic designer and art director.
Currently at Mother Design. 

gdonosok@gmail.com

Case Studies

Fhirst
Brooklyn Org
Queen Mother
Cadillac Capsule Collection
Ski Trip
Target [Arch. 20-23]
Appendix

About