BRAND IDENTITY,
NAMING & STRATEGY
ROLE: DESIGN & ART DIRECTION
YEAR: 2023
THAT’S WHY, AFTER NEARLY 15 YEARS OF CONNECTING LOCAL PHILANTHROPISTS WITH BROOKLYN’S BEST GRASSROOTS NONPROFITS, BROOKLYN COMMUNITY FOUNDATION PARTNERED WITH MOTHER NEW YORK AND MOTHER DESIGN TO REDEFINE THE LOOK AND FEEL OF MODERN PHILANTHROPY AND STEP INTO ITS NEW ERA AS BROOKLYN ORG.
WITH A BOLD, DYNAMIC NEW BRAND, THE FOUNDATION IS RELAUNCHING WITH THE AIM OF MOBILIZING BROOKLYNITES ACROSS THE BOROUGH IN ITS ENDEAVOR TO BECOME A BEACON OF EQUITY AND JUSTICE FOR THE WORLD.
MADE WITH KOZUE YAMADA, MANYA SWICK, BETSY DICKERSON, DANIELLE HORANIEH AT MOTHER DESIGN. IN COLLABORATION WITH VERONICA THEW, BRIAN REID, ERIKA HOWIE, JP NAPLETON, AND DAVID YOUSIF AT MOTHER NEW YORK.