Brooklyn Org

Brand Identity, Strategy, Naming
2023
A community of changemakers is only as powerful as its reach. That’s why, after nearly 15 years of connecting local philanthropists with Brooklyn’s best grassroots nonprofits, Brooklyn Community Foundation partnered with Mother New York and Mother Design to redefine the look and feel of modern philanthropy and step into its new era as Brooklyn Org. 

























Brooklyn Org
Brand Identity, Naming, & Strategy
2023

Studio
Mother Design

Role
Graphic Designer & Art Director

Credits
Managing Director: Danielle Horanieh
Design Director: Kozue Yamada
Designers: Manya Swick & Gonzalo Donoso
Writer: Betsy Dickerson
Head of Strategy: Veronica Thew
Strategy Director: Brian Reid
Strategist: Erica Howie
Account Managers: JP Napleton & David Yousif
Motion Design Director: Olga Povarchuk
Motion Designer: Natalie Hawkins






















GONZALO DONOSO

New York-based graphic designer and art director.
Currently at Mother Design. 

About

Case Studies

Fhirst

Brooklyn Org
Queen Mother
Cadillac Capsule Collection
Ski Trip
Target [Arch. 20-23]
Appendix



gdonosok@ gmail.com