Fhirst

Brand Identity, Packaging, Strategy, Naming
2025
Four years after creating the healthiest, most uncompromising soda, Fhirst faced a crowded “better-for-you” shelf. Mother Design repositioned it as the world’s first Superfunktional Soda—scientifically crafted to boost mood—by swapping minimalist health-drink tropes for a bold identity that blends Big Soda energy with crunchy health-store charm, creating a joyful visual language that’s both credible and defiantly unconventional.

































Fhirst
Brand Identity, Packaging, Strategy, Naming
2025

Studio
Mother Design

Role
Graphic Designer & Art Director


Credits
Head of Design: Mark Sloan
Executive Creative Director: Ryan Adair
Associate Creative Director: Elliot Vredenburg
Design Director: Kozue Yamada
Lead Designer: Gonzalo Donoso
Strategist: Katya Lien
Writer: Betsy Dickerson
Managing Director: Danielle Horanieh
Account Manager: Lauren Martinovic
Case Study Leads: Morgan Smith & Gonzalo Donoso
Motion Designer: Yuha Cho
3D Designer: Iain Acton

GONZALO DONOSO

New York-based graphic designer and art director.
Currently at Mother Design. 

gdonosok@gmail.com

Case Studies

Fhirst
Brooklyn Org
Queen Mother
Cadillac Capsule Collection
Ski Trip
Target [Arch. 20-23]
Appendix

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