Queen Mother
Visual Identity, Naming
2024
Queen Mother is Mother New York’s community group for queer employees. The identity plays with the tension between symbols of royalty and symbols of queer punk sensibility. The custom-drawn logo is designed to evoke royal monograms with an added feeling of flamboyance and expressiveness. The wordmark and design system combine the two typographic traditions of royalty and anarchy.
Queen Mother
Visual Identity, Naming
2024
Studio
Mother Design
Role
Graphic Designer & Art Director
Credits
Design Director: Olga Povarchuk
Designers: Gonzalo Donoso & Bentzion Goldman
Strategist: Savannah Rabin
Account Directors: Nicole Rousseau & JP Napleton