QUEEN MOTHER

VISUAL IDENTITY & NAMING
ROLE: DESIGNER & ART DIRECTOR
YEAR: 2024


QUEEN MOTHER IS MOTHER NEW YORK’S COMMUNITY GROUP FOR QUEER EMPLOYEES. THE IDENTITY PLAYS WITH THE TENSION BETWEEN SYMBOLS OF ROYALTY AND SYMBOLS OF QUEER PUNK SENSIBILITY. THE CUSTOM-DRAWN LOGO IS DESIGNED TO EVOKE ROYAL MONOGRAMS WITH AN ADDED FEELING OF FLAMBOYANCE AND EXPRESSIVENESS. THE WORDMARK AND DESIGN SYSTEM COMBINE THE TWO TYPOGRAPHIC TRADITIONS OF ROYALTY AND ANARCHY.

MADE WITH BENTZION GOLDMAN AND OLGA POVARCHUK



 



 





 

 

GONZALO DONOSO

New York-based graphic designer and art director.
Currently at Mother Design. 

gdonosok@gmail.com

Case Studies

Fhirst
Brooklyn Org
Queen Mother
Cadillac Capsule Collection
Ski Trip
Target [Arch. 20-23]
Appendix

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