QUEEN MOTHER
VISUAL IDENTITY & NAMING
ROLE: DESIGNER & ART DIRECTOR
YEAR: 2024
QUEEN MOTHER IS MOTHER NEW YORK’S COMMUNITY GROUP FOR QUEER EMPLOYEES. THE IDENTITY PLAYS WITH THE TENSION BETWEEN SYMBOLS OF ROYALTY AND SYMBOLS OF QUEER PUNK SENSIBILITY. THE CUSTOM-DRAWN LOGO IS DESIGNED TO EVOKE ROYAL MONOGRAMS WITH AN ADDED FEELING OF FLAMBOYANCE AND EXPRESSIVENESS. THE WORDMARK AND DESIGN SYSTEM COMBINE THE TWO TYPOGRAPHIC TRADITIONS OF ROYALTY AND ANARCHY.
MADE WITH BENTZION GOLDMAN AND OLGA POVARCHUK