Mother Int. Projects2020-Current
Case studies are WIP.
Internal projects done at Mother and Mother Design, from 2020 to 2025.
Mother Ski TripVisual Identity, Naming
2025
Role: Art Director/ Designer
Writer: Will Paugh
Strategist: Trusha Bhatt
Project Managers: Claude Edwards & Caroline Scott
Producer: Jimmy Wade
Mother ski trip is lorem ipsum
Goodbye, Friends!
Long Sleeve
Design
2025
Made with Bentzion Goldman, Kozue Yamada, Yihuang Zhou, and Emily Kopec
To celebrate three departing colleagues, we transformed unrelated pieces from their time at Mother Design into one cohesive farewell gift. Yihuang’s “MOTHER” wordmark and Venturi typeface, Kozue’s “Design” in Japanese, and Emily’s hand-drawn stars each came from different projects, yet together formed the long-sleeve design. None were created for the shirt—these were authentic artifacts from their time in the studio, making the gift both personal and unexpected.
Queen Mother
Visual Identity, Naming
2024
Made with Bentzion Goldman and Olga Povarchuk
Queen Mother is Mother New York’s community group for queer employees. The identity plays with the tension between symbols of royalty and symbols of queer punk sensibility. The custom-drawn logo is designed to evoke royal monograms with an added feeling of flamboyance and expressiveness. The wordmark and design system combine the two typographic traditions of royalty and anarchy.
Creative Reprogramming Program
(Mother Onboarding Video)
Title Design, Identity Design
2022
Made with Manya SwickJoining Mother is kinda different. So onboarding new hires had to reflect that. This indoctrination video was the first step in a day long program that included an audio walking tour and podcast that introduced MOTHER’S unique creative philosophies.
The design language draws from the uncanny overlap between corporate branding and cult aesthetics—balancing the polished professionalism of a white-collar office with the unsettling aura of esoteric, insular communities.
Mother FellowsVisual Identity
2022
Made with Manya Swick
Mother Fellows is Mother’s internship program. The wordmark was printed, traced with construction paper (to inject a childlike motif in ode of this being a creative’s first job), and then scanned back in
GONZALO DONOSO
New York-based graphic designer and art director.
Currently at Mother Design.
gdonosok@gmail.com
Case Studies
Fhirst
Brooklyn Org
Queen Mother
Cadillac Capsule Collection
Ski Trip
Target [Arch. 20-23]
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