HOTEL PERRA

VISUAL IDENTITY & NAMING
ROLE: CREATIVE DIRECTOR
YEAR: 2023

VISUAL IDENTITY FOR A BACHELORETTE TRIP TO CANCUN.THE NAME WAS INSPIRED BY THE LEWDNESS OF BACHELORETTE TRIPS, AND THE VISUALS WERE INSPIRED BY CANCUN RESORTS OF THE 80’S. THE IDEA WAS TO CREATE A FAKE HOTEL TO HOST A DEBAUCHERY OF A BACHELORETTE TRIP.

**NOTE: "PERRA" AS SLANG, USED AMONG GIRLFRIENDS AND GAY MEN IN HISPANIC COMMUNITIES, IS OFTEN A PLAYFUL OR AFFECTIONATE TERM THAT CAN MEAN "BADASS" OR "CONFIDENT WOMAN/MAN." IT'S USED TO DESCRIBE SOMEONE WHO IS STRONG, FEARLESS, AND OWNS THEIR POWER, SIMILAR TO "DIVA" OR "QUEEN."

GONZALO DONOSO
IS A GRAPHIC DESIGNER
AND ART DIRECTOR

PROJECTS

BROOKLYN ORG
CREATIVE REPROGRAMMING PROGRAM
CADILLAC V-SERIES COLLECTION
QUEEN MOTHER
TARGET
HOTEL PERRA

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