ETC — Gonzalo Donoso

Mother Fellows
Identity
2022

Mother Fellows is Mother’s internship program. The wordmark was printed, traced with construction paper (to inject a childlike motif in ode of this being a creative’s first job), and then scanned back in.

Made with Manya Swick

MDMA
EXPLORE
2023

ANIMATION MADE FOR MDMA, MOTHER DESIGN’S MOTION ANIMATION TUTORIAL HOUR.

Love Like This
EP Artwork Cover
Idea
2023

EP for Love Like This, Target’s campaign anthem for the 2023 holiday season.

Made with Yihuang Zhou

TARGET

TYPE EXPERIMENTS USING TARGET’S OWN HELVETICA. GOING FROM PAINSTAKINGLY SIMPLE TO MORE ABSTRACT EXPLORATIONS, TRYING TO PUSH GRAPHIC SIMPLICITY AS FURTHER AS POSSIBLE.

Target HolidayCampaign Design
2023

Role: Designer

Radiating graphics for Target’s 2023 Pride campaign, spotlighting queer small-business owners.

Made with Manya Swick and Elliot Vredenburg.

GONZALO DONOSO

New York-based graphic designer and art director.
Currently at Mother Design.

gdonosok@gmail.com

Case Studies

Fhirst
Brooklyn Org
Queen Mother
Cadillac Capsule Collection
Ski Trip
Target [Arch. 20-23]
Appendix

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