TARGET
[ARCHIVE 20-23]

GRAPHICS MADE DURING MY TIME WORKING WITH TARGET AT MOTHER NEW YORK. A VALUEABLE OPPORTUNITY TO EXERCISE SWISS MODERNISM, GRAPHIC SIMPLICITY, AND WORK EXCLUSIVELY WITH HELVETICA. LOTS AND LOTS OF HELVETICA.

TARGET HOLIDAY

CAMPAIGN DESIGN
ROLE: DESIGNER
YEAR: 2020
ANIMATION: HORNET

DESIGN SYSTEM FOR TARGET’S 2020 HOLIDAY CAMPAIGN. DESIGN IN THIS CAMPAIGN INCLUDED A CUSTOM COLOR PALETTE FOR BROADCAST TV AND DIGITAL MEDIA, ANIMATION, A CUSTOM GLITTER AND A FULL STYLE GUIDE FOR THE SEASON.

MADE WITH JOSIAH WERNING & MANYA SWICK

HALL OF FOUNDERS

CAMPAIGN DESIGN OOH
ROLE: DESIGNER
YEAR: 2021

CAMPAIGN OOH FEATURING DIVERSE ENTREPRENEURS AND THE PRODUCTS THEY SELL AT TARGET. WE TOOK OVER THE OCULUS IN NYC TO DISPLAY THE OOH CAMPAIGN.

MADE WITH JOSIAH WERNING & MANYA SWICK.

TARGET 2022

TV & DIGITAL
ROLE: DESIGNER
YEAR: 2022

AN INCLUSIVE BRAND CAMPAIGN EMBRACING GRAPHIC ART DIRECTION AND BOLD TYPOGRAPHY. SIMPLE SETS ALLOWED FOR DYNAMIC TYPE TO BE INTENTIONALLY INTEGRATED INTO FOOTAGE. GRIDS ARE USED ACROSS MULTIPLE SPOTS TO SHOW DIVERSITY OF PRODUCT AND PEOPLE.

MADE WITH JOSIAH WERNING AND MANYA SWICK

TARGET HOLIDAY 2022

TV & DIGITAL
ROLE: DESIGNER
YEAR: 2022

KEEPING IN MIND THE STATE OF THE WORLD DURING THE DEVELOPMENT FOLLOWING THE YEARS AFTER THE PANDEMIC, TARGET WANTED TO CREATE A HAPPY PLACE FOR ALL DURING THE HOLIDAYS. IN ORDER TO DO SO, WE LEANED INTO WHAT MAKES TARGET, TARGET-- SHOWCASING THE UNIQUE COMBINATION OF OUR PRODUCT AND OUR EXPERIENCE THROUGH AN OPTIMISTIC COLOR PALETTE AND FACETED RADIAL WORLD OF WONDER.

MADE WITH SARAH WASLEY AND MANYA SWICK.

TARGET PRIDE

TV & DIGITAL
ROLE: DESIGNER
YEAR: 2023

RADIATING GRAPHICS MADE FOR TARGET’S PRIDE CAMPAIGN FOR 2023, WHERE WE FOCUSED ON GIVING QUEER SMALL-BUSINESSOWNERS CENTER STAGE.

MADE WITH MANYA SWICK AND ELLIOT VREDENBURG.

TARGET HOLIDAY 2023

TV & DIGITAL
ROLE: DESIGNER
YEAR: 2023

TARGET WANTED TO SHOW THAT EVERY OCCASION, AND EVERY BUDGET, IS OPEN TO INTERPRETATION. USING A FUN COMBINATION OF GRAPHIC VISUALS AND WORD PLAY, LEANING INTO THE “IN-BETWEENS” OF CULTURE, TARGET HAS PROVEN TO BE ACCESSIBLE, APPROACHABLE, AND MORE MEANINGFUL THAN EVER BEFORE.

MADE WITH CHRIS ALLEN.

NOTE:

I WORKED WITH A LOT OF WONDERFUL CREATIVES, STRATEGISTS, ACCOUNTS PEOPLE AND PRODUCERS OVER THE YEARS WITH TARGET. IF YOU’D LIKE PROPER CREDENTIALS ON A TARGET PROJECT, SHOOT ME AN EMAIL TO GDONOSOK@GMAIL.COM

GONZALO DONOSO IS A GRAPHIC DESIGNER AND ART DIRECTOR PROJECTS BROOKLYN ORG CREATIVE REPROGRAMMING PROGRAM CADILLAC V-SERIES COLLECTION HOTEL PERRA TARGET QUEEN MOTHER ABOUT EMAIL INSTAGRAM LINKEDIN

GONZALO DONOSO
IS A GRAPHIC DESIGNER
AND ART DIRECTOR

PROJECTS

BROOKLYN ORG
CREATIVE REPROGRAMMING PROGRAM
CADILLAC V-SERIES COLLECTION
HOTEL PERRA
TARGET
QUEEN MOTHER

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