TITLE DESIGN & VISUAL IDENTITY
ROLE: DESIGNER & ART DIRECTOR
YEAR: 2022
DRAWING INSPIRATION FROM 1980’S CORPORATE TRAINING VIDEOS AND INFAMOUS CULTS, WE AIMED TO MAKE THE ONBOARDING PROCESS AN IMMERSIVE INDOCTRINATION.
WHAT DROVE THE DESIGN FOR THIS WAS: IF MOTHER WERE AN ACTUAL SECRET CULT TRYING TO DISGUISE ITSELF AS A VERY CORPORATE COMPANY SET IN THE 80’S, HOW WOULD IT LOOK LIKE? HOW WOULD IT BEHAVE?
MADE WITH MANYA SWICK, CRAIG LOVE, KATIA KUETHE, OWEN WEEKS, ERIKA LEIVA, PENELOPE VASQUEZ, AMANDA WINCH AND NOAH DECKER.